Home » Annzo Corporation » Annzo Corporation: Encrypted Data Affects SEO or Not?

Annzo Corporation: Encrypted Data Affects SEO or Not?

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Annzo Corporation: At the end of last year, Google announced that in order to search more secure for their users, they were “improving our experience default Search … When you are logged in to your Google account. This change encrypts search queries and results page Google. “Basically Google has already pass data about the behavior of search users (eg. What keywords are used) in place that they clicked from the SERP.

So what does this mean for website owners? Google is written in the same blog

What this means for sites that receive clicks from Google search results? When you search from https://www.google.com, the websites that you visit from our organic offerings will continue to know comes from Google, but will not receive information on each individual query. Also can receive a summary list of the top 1000 queries that drove traffic to your site for each of the last 30 days using Google Webmaster Tools.

Understandably the SEO community was more than a little nervous after the announcement. Is able to identify which keywords the person was looking for before they arrived on the website is one of the most important pieces of information that we have educated SEO recommendations for our clients. Owners who manage their own SEO is based on information, as well. Targeting the right keywords is one of the basic musts of any SEO campaign. If you do not see what queries that people use to find our site, then we don’t know if we’re targeting the right keywords! I do not like to blindly choose what keywords, I think are best for your site with no data to back it up.


Matt Cutts, head of Google’s web spam, announced that Google estimates this change will have an impact of less than 10% of the searches carried out on a daily basis, but I’ve heard grumblings among the Community Search that it can be much more. As for my own site I noticed a significant jump in the number of visits to organic search “Unforeseen”. Although there is still a percentage of I feel should worry, if the trend continues, that I feel that you will not be able to trust Google Analytics for SEO relevant data!

Is one of the reasons for Google’s new and improved encrypted data is Making many website owners nervous because, although Google is Making search capabilities more secure for users, they also focused on increasing the number of people with a Google account. I have a Gmail account that I am almost constantly logged in on my home computer. This means that most of my search behavior is hidden 24-7 of visited sites! Droid phones (which now have more than half of the market shares of the Smartphone) require a Google account to be activated; the importance of data from mobile devices (which I suspect will become an increasingly important market for SEO) is also limited.

One of the more frustrating aspects of encrypted search is that it does not affect the PPC data, just search. Data mining is still provided for Google advertisers, even if someone clicks on the ads is logged in to your Google account. It makes you wonder if Google tries to kill two birds with one stone with encrypted search — they are looking for more secure for users (quell privacy) and they get advertisers to spend more on their PPC campaigns so as to get more accurate data that can be used in a SEO campaign.

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Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corporation also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.


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