Annzo Corporation: Many websites rely on selling advertising space online in order to make a profit. Some will invest in Google AdSense campaign, while others Sell ad space for related companies. Many website owners, myself included, have invested thousands of dollars to display advertising to build brand awareness online, or may even take more direct marketing approach with him to promote a white paper or webinar. And when paid advertising has its place in the wider online marketing campaigns and can be very effective (I had ads on pages where the conversion rate was 20-30%!), as a whole, I believe the practice to be just fine.
One particular experience soured my opinion all display ads, but got me thinking — in the world of online advertising, website selling ad space should always be focused on helping their advertisers campaign succeeded. This should be the aim of their # 1. More back advertisers sees their investment, the longer it will advertise on this site and the more money they will spend to do it. The sales page ad space you must recognize that their advertisers to their customers and deserve customer service! Many pages if their advertising revenue drying up, they will not be able to keep its doors open for very long.
Here are 4 ways Web sites can lose advertisers online:
1. Do not remain in contact with their advertisers.
What is the point of reputation, if they do not work well with their advertisers? We do not need to have daily calls to the discussion on the conduct of the campaign, but every month, the phone would be great! Let’s discuss how to do things, if there are any emerging trends we can utilize or tweaks, you may need to do to get my ads to improve my conversion rate. Do not just send me an invoice each month!
2. Is not active
If my ads are not effective also in your site, I want to know about it. Don’t make me Chase you each month to obtain details. If new opportunities that should be used, call me and let’s talk about it! If we have a few months of the campaign and things don’t seem to work let him come up with some ideas for improvement. Do not let me be surprised six months down the road and I’m still waiting for qualified leads down to the pipeline from the ads on your site.
3. Change of direction on the site without a heads-up
I once bought ads on the Internet industry that decided to move to the level of “expert” more a few months after the start of the campaign. Although you can understand why they wanted to take their part in a new direction, my ads were no longer appropriate for your site. It was not targeting other SEO experts; He was targeting, marketing managers and website owners with a limited knowledge of SEO. My advertising campaign will be wasted on this site a new audience, but because he had signed a contract year has been stopped. You don’t want to alienate existing advertisers, when trying to take your website to the next level
4. Non-value Adds
Can can contribute a guest post on the blog service or be interviewed by one of the writers. Perhaps you can put ads on my business in one of the newsletters a month to help stimulate activity. These little value action ads help remind me that what I’m doing is valuable in the long term and help grow your business. Plus it builds good will of advertisers.
Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corp also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.