Theoretically, every time someone searches for your company or product by the name of your website should always be in the number one spot. If you were not the dominant search engines for their own brand, in fact, I would be a little concerned, because it means they do not have a strong presence on the internet or someone else piggybacking off the value of the brand to their site listed before you. Again, in theory, the site should automatically be ranked # 1 for all branded keywords, right? Here’s the thing, Ranked # 1 for branded keywords is not enough. To make sure that your own, as many of the top 10 points (and more), as it may be possible for branded keywords. This is where SEO can help.
Most website owners do not think that SEO can have a significant impact on branded search, but you sure can! Think about it like this-let’s say that you own e-commerce site that sells sports equipment (running shoes, workout clothes, etc.). When a potential customer searches for “Nike running shoes women” do not want directly to this page? Someone looking for a specific brand and style is probably much further in their buying cycle than someone searching for “the best running shoes.” This means that you have a better chance of converting them when they come to your site. By optimizing your site for the product branded keywords that help a page rank higher and attract more targeted traffic!
Here is another scenario in which SEO can help you do better branded search. Let’s say you wanted to call Comcast customer service line. My first thought is just to search for “Comcast customer service phone number.” If Comcast has done a good job of optimizing your site correctly the first company Google should be their contact page (which it was). It makes the user experience much more than just coming to the Comcast home page and having to hunt for customer service number. What to do if you can not find it? What if you actually call the fire instead of billing customer service, because I think that the wrong number? But since Comcast optimized their site by using these branded keywords, it means that I can find the exact information I’m looking to do business with them.
Many website owners do not think that SEO can have any effect on their brand keywords. Although the main objective of SEO is to drive traffic to the site, regardless of how they are familiar with the brand, SEO can also be used to improve the user experience of its existing customers, as well as those looking for specific information about your brand. SEO helps to ensure that the content is what is in search for branded keywords. As I mentioned earlier, you do not want other companies piggy-backing the value of online brand. When properly optimized, your website, blog, social profiles, local profiles, press releases, and more should all appear on branded search, helps you control your online reputation and brand presence.
Awais is an SEO Expert and professional writer who is currently working as an SEO Consultant with Annzo Corporation. Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corp also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local seo experts will bring our clients to the first page of Google.